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Dream Fulfilling
Every year thousands of men and women across America sign on with direct selling firm-Tupperware, Amway, or a cosmetic company-hoping to make money enough for new draperies, a new davenport, or some new clothes. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves a chance to learn the basics of success in sales. "I am simply not a born salesperson," they often say. No one is born a salesperson, any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also how to apply those techniques. Success in sales makes use of all the abilities one is born with, plus all those acquired through education and experience. If you are looking for a career opportunity or "extra income" to help with the family budget, direct selling offers you dream-fulfilling possibilities. However, you must give yourself time to learn the techniques of sales.
Direct
Selling
Direct selling is marketing a product directly to
the consumer with no middleman involved. Most reliable firms are members of the
National Association of Direct Selling Companies. They bring to the public fine
products that ar modestly priced in order to insure mass consumption. Most
direct selling companies furnish their representatives with a starter kit and
essential supplies below-cost prices. In many instances the investment is under
$100. There is an old adage which says "Give a man a fish and you feed him
for a day. Teach a man to fish and you feed him for a lifetime." Many of
them were able to change their lives for the better. They took their families
on nice vacations. They purchased a piano or an organ and provided music
lessons for their children. They saved money for college education. They
redecorated their homes, bought needed furniture. One highly successful
saleslady built a new home.
Direct
Selling
You can be your own boss.
You can set your
own hours.
You can own your
own businesses with little or no investment
You can pay
yourself more than any boss would ever pay you
You can give
yourself regular raises as your business grow
It is only fair to tell you that there are
failures, too. There are people who will not work for themselves. When working for
a boss, they rise early, are well-groomed, and get to the office on time.
However, when they are their own boss, they are still in a bathrobe, drinking
one more cup of coffee at 11:00 A.M. If you can be your own boss and discipline
yourself to do what has to be done when it has to be done, direct selling
offers a most unusual earning opportunity.
Goal
Setting
What do you want to accomplish? Do you want to
save for college education for your children? A new car? A new home? You can
have whatever you want, but you must want enough to do the things that have to
be done to get it. Whatever your goal, write it down and set a target date for
reaching it. Divide the time period into blocks of achievement that are reachable.Work
consistently toward accomplishing each day, each week, each month what you set
out to do. Goal-setting is a must in every area of life. Little is ever
accomplished without definite goals.
List
Making
Each evening list all the things you want to get
done the following day. That gives you an organized approach to each day. As
each task is finished, mark it off your list. It is amazing how much gets done
when one works with a "things-to-do" list. Also, have a notebook
listing appointments, potential clients, repeat clients, and referrals, and
keep it with you at all times. You will be adding to it constantly.
Enthusiasm
Enthusiasm is the high-octane "fuel"
that salespeople run on. Enthusiasm generates its own energy. Energy and good
health are synonymous with busy, happy people, people who are achieving.
In direct sales we don't have to wait for
business to come to us. We create our own business by asking for it. Ask for
appointments, then you can do business. Ask for business, then you will close
sales. Ask for referrals, then you always have a full list of potential
clients. Be quietly, yet firmly aggressive.
Scheduling
Time
A schedule is the roadmap by which salespeople
travel. It takes the frustration out of the day. It assures that the necessary
things get done and get done on time. Plan your work then work your plan.
Attitude
Success in sales, as in all areas of life is 90
percent attitude and 10 percent aptitude. All of us must work at developing
habits of constructive thinking. Sales make the wheels of our economy
turn. Bernard Baruch, advisor to several presidents, is quoted as saying, if
every salesperson sat down and took no orders for twenty-four hours, it would
bankrupt our country. Every company that manufactures any kind of product
depends upon salespeople to move that product. Without salespeople business
would be paralyzed. Remember, sales is one of the highest paid of all
professions. Statistics show that good salespeople enjoy incomes far above the
average.
Efficient
Manner
Your
Income
Most sales organization offer contests to
stimulate production. Include winning contests as part of your business goals.
Contests make your business fun as well as adding considerable dollar value to
your income.
Constant
Income
A regular nine-to-five job usually means a
paycheck at the end of the second week. Direct sales "reps" handle
money constantly. Direct sales is instant income and constant income.
Therefore. it is absolutely necessary to become an efficient money
manager.
Deposit
Deposit every penny collected from clients into a
checking account set up especially for its business. Since bank statements show
an exact record of all monies collected, and business expenses can be verified
by canceled checks, record keeping becomes simple and accurate. Everything
except a few "petty cash" transactions can be directly taken from
bank statements. Money saved regularly and put at interest, soon develops a
second income in addition to earned income. A long-term goal, which is
realistic in direct sales, is to be able to live in retirement off the interest
earned on savings.
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