Advertising and Marketing
If you have a web-based business or if a significant portion of your
business is done on the web through your website, then the best advertising and
marketing is done by submitting to a search engine. No amount of press release,
newspaper or radio ad, banner ad, spam email or newsletter will achieve the
same results, although, maybe effective in a small proportion.
Submission
Beware of companies that promise automatic submission of your website to
hundreds of search engines which are but only false promises. The best way to
submit your website for search engine ranking and inclusion is to do it
yourself or to hire an expert to do it manually, by contacting the search engine
companies and directories.
Your Business
Before you begin to submit your website to search engines ensure your
websites are thoroughly designed to the professional quality using the right
key words, good graphics and pictures and the relevant content. Don’t submit websites
that are incomplete. While submitting to a search engine, make sure to provide
information about your website, keywords and any other information that may be
pertinent, including the name and contact information of your business.
Site Map
Mere submission to search engine companies does not
guarantee that your site would be immediately listed and the ranking will be
high. Because there are thousands of new websites coming up every day and it
may take quite sometimes before they take up your site for review by human
editors. One important factor to remember while submitting site is to include a
site map of your website which makes the crawling easy for the web robots.
Search engines.
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